HDFC Bank Ltd. - Chennai, Tamil Nadu - Identify relevant customer segment & triggers of international propensity and drive international spends from this segment Work closely with analytical, central marketing team on communication of the offers to the relevant customer segment International Active 30% Achieve International active 30% of 5% in FY 18-19 Identify international active segment and ensure sustained engagement thru interventions Identify international dormant segment and reactive the customers thru programs/offers Identify international NU segment but with propensity and activate international spends thru strategic long ... - Permanent - Full-time
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